Founded in 1997, the Ørgreen aesthetic is: provocative but not arrogant. It’s about tugging at traditions, daring to challenge them, and setting a new agenda. This requires true dedication to retain in a position as the preferred eyewear provider for the design-and quality-conscious consumer anywhere in the world.

As with many success stories, it’s something of a coincidence Henrik Ørgreen, Gregers Fastrup and Tobias Wandrup made their career in eyewear. The three guys circulated in the underground subculture—where art played an essential role in their daily lives—and worked with products related to street culture and extreme sports. One day, a concept sparked their interest- an idea to design eyewear based on the principle of frames as art.